My 1st brief of 2nd year...aaarrghhh! All I keep saying in my mind is 'it counts, it counts, it counts' and I've been freaking myself out a little but a few days ago we handed in and I am pretty pleased with the outcome!

The brief (basic points)

- Choose a department store from this list, Harvey Nichols, Debenhams, Selfridges or John Lewis

- Choose a holiday or a strapline and design a postcard campaign for the chosen store (4 postcards)

- The 4 postcards must represent a home, fashion, food and beauty department within the store

So I decided to choose Harvey Nichols as I love the cheeky, witty nature of their campaigns and I felt this is something I'd love to work with and put my own spin on.

My idea/strapline was the upcoming Boxing Day sales and I chose to incorporate some boxing terminology and props into my postcards! I then came up with the hashtag/strapline 'knock 'em dead' to play on the Harvey Nichols' tongue-in-cheek humour. For the image I took photos with 2 models holding various props in some red boxing gloves and then photoshopped them into my final piece.

 I also added a competition to the back of my postcards for extra promotion within the store.

Hello guys! Can you believe it's March already?...I feel like this year is flying by and I'm not taking advantage of every moment! Life really can just pass you by sometimes. I seriously need to take a step back and look at my New Years resolutions for 2014 too, because they have not been stuck to...at all!

So like I said in my previous post, my current assignment is based around window displays, so on Thursday our class visited Manchester city centre to see Spring/Summer 's 2014 windows. This one is of Harvey Nichols and it's my favourite one from the trip, very fashion factory! Let me know if you've seen any interesting windows recently!

This weeks purchase:

This weeks instagram post:

This weeks most played:

Yes the most talked about woman of the year so far...Beyonce! I'm going to see her at the o2 on Tuesday and I cannot wait! Partition is a particular favourite of mine and one that I blast the loudest in my car! 

Hope you've had a great week!

Amy