/Latest Uni Project/ - Harvey Nichols Campaign

Monday, October 20, 2014

My 1st brief of 2nd year...aaarrghhh! All I keep saying in my mind is 'it counts, it counts, it counts' and I've been freaking myself out a little but a few days ago we handed in and I am pretty pleased with the outcome!

The brief (basic points)

- Choose a department store from this list, Harvey Nichols, Debenhams, Selfridges or John Lewis

- Choose a holiday or a strapline and design a postcard campaign for the chosen store (4 postcards)

- The 4 postcards must represent a home, fashion, food and beauty department within the store

So I decided to choose Harvey Nichols as I love the cheeky, witty nature of their campaigns and I felt this is something I'd love to work with and put my own spin on.

My idea/strapline was the upcoming Boxing Day sales and I chose to incorporate some boxing terminology and props into my postcards! I then came up with the hashtag/strapline 'knock 'em dead' to play on the Harvey Nichols' tongue-in-cheek humour. For the image I took photos with 2 models holding various props in some red boxing gloves and then photoshopped them into my final piece.
 I also added a competition to the back of my postcards for extra promotion within the store.

These postcards were printed A6 and back to back...

Let me know what you think!


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